Best of 2014: BBQ’s Pablo Buffagni: This was the most important year in my career since I started working in an agency

Pablo Buffagni, founder and creative director of BBQ Agency, concluded 2014 with great results, after recently opening his own agency, addressed to the multicultural US market.”This has been the most important year in my career since I started working in an advertising agency at age 18. The launch of BBQ, first-owned agency, is the beginning of a very motivating learning stage and at the same time implementing what I have been cooking all those years ago. I think the market scenario is ideal for an independent and flexible structure based on collaboration and good creative work,” Buffagni said to PRODU.In terms of creativity, the idea man said the World Cup as the great creative event of the year. “The fact that advertisers like T-Mobile, Hyundai and others have pushed many initiatives with a Latino target out to the rest of the population is a breakthrough.”Buffagni receives 2015 with big plans up his sleeve, but he is aware that there are many challenges to meet. “At a creative level, it will be a year of small steps because we are just beginning and everything will depend on the opportunities that leverage our knowledge and creativity. As for my role, I am aware that the launch of the agency is associated very strongly to me and I hope in the future to achieve the development of a strong, honest and eager-to-grow team.’’He concluded by thanking the good wishes of the industry. “I know many are looking forward to BBQ will go well and that positive fire nourishes us in a wonderful way.”